Naturally, there are a lot of things one does not learn in school that any responsible parent wants to teach their child or children.

This started as a conversation with friend Steve Aranda, and has evolved over time. In addition to the major topics below, responsible parenting includes 1,000 tiny battles, in which one cannot “give up” on the kid i.e. continuing to put the child ahead of one’s own humanity, set aside any anger or frustration, and help him or her to make the right decision.

In the end, we parents end up with 0% control.

Get used to it. Maybe at best we keep the relationship healthy and maintain some influence. Currently my son is 11 – I have about 5 years to train him to make good decisions.

Therefore, my own parenting approach (comments welcome) is along the lines of training the kid to make great decisions in the few years before a dictatorial approach becomes ineffective via teenage rebellion.

So, here’s my on-going list of major things to teach a child outside of school:

This is a continuously evolving blog post – comments welcome.

  • Survival
    • Self Defense
      • How to fight if needed
      • Ways to avoid a fight
      • When to avoid a fight, which is 99.99% of the time. If commenting, please spare me any “war is not the answer”, or claims that violence never solves anything – he’s definitely taught to never throw the first punch. That said, anyone thinking this is a simple clear cut issue I invite commentary.
      • Appropriate level of response. If truly life and death (i.e. stranger kidnapping), it’s no holds barred – vs. a playground scuffle.
  • Success
    • Money
    • Unconditional Love
  • Critical Thinking
    • Trusting authority vs. breaking rules or intentional noncompliance
    • Ethics
  • Legacy
    • The meaning of life, which is whatever he creates it to be.
    • Making a difference to others or a cause.

In greater detail – specific resources and topics as I find them below…

  • Survival
    • Self Defense
      • Psychology of Fights & Deflating Fights & Avoidance
      • Martial arts classes, specifically starting with disciplined traditional approaches (Tae Kwon Do), later ground styles (Judo, Jujitsu), finally military style after maturity is demonstrated (i.e. Krav Maga, Spetz Nez). Teaching a kid to break kneecaps before mature is irresponsible.
    • Swimming
    • Wilderness Survival
  • Success
    • Social Skills. Note: He’s currently in middle school, and the political battlefield of kids determining social hierarchy is well underway.
    • Critical Thinking
      • Circle of Concern vs. Circle of Influence
      • Integrity vs. Perceived Integrity
      • Win the Battle but Lose the War
    • Money
      • Principles of wealth – i.e. Arbitrage, Leverage, Transformation, Scaling
      • Being a Producer vs. Consumer

I hate internet marketers. Here’s why:

First, this is the basic rule of internet marketing:

How to make $1,000,000 OR MORE with Internet Marketing in 2 Easy Steps:

  1. Always hold something back

There you have it. Ok, send me just 3 payments of $97.

Everyone wants to sell information. It’s easy. It’s instantly transferable, carries whatever value your marketing can put on it, is infinitely scalable, and often costs almost nothing to produce.

To be precise: most internet marketers are out to make you unhappy. That is the role of advertising – make you unhappy so you buy something. Pour lemon juice on any open wounds, then sell you aspirin.

This isn’t to say some tips aren’t valuable, but at the end of the day, marketing is conceptually very very simple: it’s (1.) Irresistible or compelling offer + (2.) Eyeballs of potential buyers – attention. That’s it. Everything else is smoke and mirrors.

Are there awesome new whizbang ways to get eyeballs? Sure, sometimes, and that’s worth money… but usually, it’s this recipe:

  1. All your problems in life are because you don’t know secret X.
  2. I have learned secret X, and will sell it to you.
  3. Once you know secret X, your wildest dreams will come true.

Call me crazy, but I want to make the world a better place, not just sell you some junk. It would frankly be better to to copy some internet marketing “guru”, but does the world need another person taking money from idiots?

If you keep buying internet marketing products and not implementing them, then yes – I said it – you’re an idiot and will soon be parted with your money.

It’s all traffic and conversion. Everything else is BS – so tune out the noise and focus on the basics of your business, whatever that is for you. Hone your offers, and get potential buyers to see it.